Latest Slidescroller coverage mentioning Coca-Cola across Soccer, Nascar, Baseball.
The 1975 signing of Pelé transformed the New York Cosmos, bringing star players, massive crowds and a cultural phenomenon, while the turbulent career of goalkeeper Shep Messing illustrated the team's volatile rise and fall.
The co‑hosted World Cup has deepened inequality in Mexico, with soaring ticket prices, forced evictions and diverted public funds sparking protests that demand resources for citizens over tourists.
Eleven‑year‑old Brexton Busch took to the track this week for the Cook Out Summer Shootout, finishing sixth and second, while the NASCAR community honored his late father, Kyle Busch, with ceremonies and memorial plans.
An inside look at the drivers poised to dominate the 2026 Pocono 400, from Hamlin’s recent streak to the rising stars eyeing victory.
With 104 matches on the schedule, fans in Central Ohio will see the United States face Turkey, Spain take on Cape Verde, and France meet Norway, while Columbus Crew players Max Arfsten and Steven Moreira prepare to represent their nations.
After a thumb injury, Isabelle Harrison returned to the Toronto Tempo, delivering 14 points, six rebounds and a steal while providing leadership that resonates with younger teammates and fans
For three decades the United States has remained aloof from the world’s most watched sporting tournament, a stance rooted in cultural resistance rather than simple ignorance.
American Eagle’s new global campaign with Spanish soccer star Lamine Yamal blends denim heritage and football culture, targeting Gen Z across digital platforms.
The 2026 FIFA World Cup begins this week, and a host of brands are unveiling themed food, drink and collectible items to ride the global football wave.
The 2026 World Cup is projected to generate over $6 billion in combined revenue, with Fox and Telemundo leading U.S. advertising gains. At the same time, brands are reshaping Hispanic marketing budgets, but immigration policy and FIFA’s pricing model threaten fan accessibility.
The 2026 World Cup, co‑hosted by Mexico, the United States and Canada, has sparked protests over public spending, exclusionary ticket prices and corporate tax breaks that shift costs onto ordinary Mexicans.
7-Eleven's FanLand experience brings soccer-themed menu items, delivery discounts and an exclusive electrolyte drink to U.S. stores until June 23, featuring deals from Laredo Taco Company and Raise the Roost.
FIFA's crackdown on refillable water bottles ahead of the 2026 World Cup draws fan outrage, even as the tournament promises cooling solutions for players and spectators.
FIFA has prohibited refillable water bottles at World Cup stadiums in North America, citing safety, while fans and analysts question the motives behind the timing and the added heat‑mitigation measures.
Free public programming during the 2026 FIFA World Cup will transform Seattle’s waterfront into a hub for fans, food and culture.
FIFA president Gianni Infantino’s push to expand the World Cup to 48 teams reflects a strategic bid to double the revenue of the Paris Olympics, yet critics warn that the federation’s growing power and close ties to autocratic regimes could undermine accountability.
Free public events at Pier 62 will feature U.S., Mexico and Canada matches, youth‑focused play sessions on a barge, local food and entertainment, all requiring advance registration.
A state‑of‑the‑art facility in Atlanta, bankrolled by the U.S. Soccer Federation and a roster of corporate partners, marks a dramatic rise in funding for the national program, even as the men's team grapples with unexpected setbacks against opponents like Panama.
New York City FC unveils a series of immersive fan zones, stadium previews, and community tournaments that tie the club’s summer programming to the upcoming FIFA World Cup.
Atlanta’s soccer fever is measurable — nine straight seasons topping MLS attendance, a new headquarters for U.S. Soccer, and eight World Cup matches at Mercedes‑Benz Stadium. The city’s growing population, Fortune 500 presence and ambitious real‑estate projects amplify the expected $500 million impact, reshaping its real‑estate market and cementing its status as a sports and business nexus.
A line of thunderstorms pushed the Nashville Cup race back an hour, canceling qualifying and setting the stage for a dramatic restart led by Denny Hamlin and Tyler Reddick.
Rain forced a delay to the Nashville Cup Series event, with the starting order now determined by metrics after qualifying was washed out. Key drivers including Denny Hamlin and Tyler Reddick are positioned at the front, while others like Chase Elliott line up further back.
The iconic trophy, a symbol of soccer's highest achievement, was showcased indoors at Boston College after rain forced a move from the original outdoor venue, attracting enthusiasts who traveled long distances to experience its presence.
After a celebrated win at Nashville Superspeedway, Daniel Suarez talks about the importance of momentum, teamwork, and the upcoming road course challenges.