Latest Slidescroller coverage mentioning Coca-Cola across Soccer, Nascar, Football.
From a Dallas garage to the WHL and now a commitment to the University of Michigan, J.P. Hurlbert’s journey blends family legacy, elite development, and a championship drive.
Walmart is deepening its partnership with Major League Soccer, rolling out store‑takeover parking‑lot events and a national tour that blend community programming, La Liga collaborations and local culinary tastings, all aimed at attracting a younger, more diverse fan base ahead of the 2026 World Cup co‑hosted by the United States, Mexico and Canada.
From the streets of Buenos Aires to global headlines, the mix of fernet and Coca‑Cola is as much a part of Argentina’s identity as its football glory, a tradition that now crowns Lionel Messi’s latest triumph.
The opening game of the No. 17 Ole Miss vs. No. 5 Georgia baseball series has been moved to a Saturday doubleheader, with ticket and parking details outlined for fans.
The upcoming NASCAR San Diego race weekend will feature a unique culinary program that blends military tradition with local entrepreneurship, showcasing premium hospitality, autonomous delivery, and exclusive menu items while supporting the Navy’s MWR program.
In a rain‑laden weekend at Concord, Ross Chastain captured his maiden NASCAR Cup Series win while honoring the late Kyle Busch with a signature bow, a gesture echoed by several drivers throughout the event.
The Philadelphia Union is investing $200,000 to introduce soccer equipment and resources to seven local school districts, targeting third‑ through fifth‑graders and planning a decade‑long expansion to 64 districts. The program reflects a broader strategy by MLS clubs to grow the sport through school‑based outreach, lower cost barriers, and strategic partnerships with sponsors and media platforms.
Emma Hayes, head coach of the United States women's national soccer team, shares her belief that soccer will become America's top sport, outlining the growth of the game and her coaching philosophy.
The summer tour blends soccer excitement with grocery shopping, featuring interactive zones, product sampling, and digital experiences across 23 ShopRite locations.
With the 2026 FIFA World Cup looming, Adidas and Nike are leveraging sponsorships, retail partnerships and immersive fan experiences to outshine each other, while their recent financial performances reveal starkly different trajectories.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.
ShopRite’s summer “We Kick It Here Tour” transforms store parking lots into soccer fan zones across 23 Northeast locations, featuring activities in Morris County and participation from major brands.
An exploration of how NASCAR’s roots intertwine with the U.S. military, highlighting historic figures, ceremonial flyovers, and contemporary programs that honor service members.
The official New Jersey fan zone for the 2026 FIFA World Cup has launched at Sports Illustrated Stadium, offering free match viewing, sponsor challenges, and a vibrant community space for supporters.
ShopRite is rolling out a new initiative called the We Kick It Here Tour, a series of soccer‑themed events that will pop up in 23 of its stores across the Northeast. The rollout is timed to coincide with a slate of international matches scheduled for East Rutherford and Philadelphia, turning the retailer’s aisles into temporary stadiums. From June 5 through July 19, 2026, the tour will occupy select Thursdays, Fridays, Saturdays and Sundays at each location. Visitors can step into interactive fan zones where they can sample products, grab giveaways, enjoy face‑painting stations and even receive personalized trading cards that celebrate their favorite teams. A host of well‑known consumer brands have signed on as partners, including Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble and Coca‑Cola. Their involvement adds a layer of product exposure that reaches shoppers who are already in a celebratory mood. Francisco Alberto, vice president of sales and marketing at Wakefern Food Corp., the cooperative that operates ShopRite, said the tour is a natural extension of the company’s commitment to community engagement and seasonal relevance. “We’re thrilled to bring the energy of the world’s game directly to our neighborhoods,” he remarked. ShopRite, a registered trademark of Wakefern Food Corp., remains the largest supermarket cooperative in the United States, and this tour underscores its role as a cultural hub as much as a grocery destination.
Iranian supporters at SoFi Stadium navigated bans on flags and hydration, turning a soccer match into a stage for dissent.
The 1975 signing of Pelé transformed the New York Cosmos, bringing star players, massive crowds and a cultural phenomenon, while the turbulent career of goalkeeper Shep Messing illustrated the team's volatile rise and fall.
The co‑hosted World Cup has deepened inequality in Mexico, with soaring ticket prices, forced evictions and diverted public funds sparking protests that demand resources for citizens over tourists.
Eleven‑year‑old Brexton Busch took to the track this week for the Cook Out Summer Shootout, finishing sixth and second, while the NASCAR community honored his late father, Kyle Busch, with ceremonies and memorial plans.
An inside look at the drivers poised to dominate the 2026 Pocono 400, from Hamlin’s recent streak to the rising stars eyeing victory.
With 104 matches on the schedule, fans in Central Ohio will see the United States face Turkey, Spain take on Cape Verde, and France meet Norway, while Columbus Crew players Max Arfsten and Steven Moreira prepare to represent their nations.
After a thumb injury, Isabelle Harrison returned to the Toronto Tempo, delivering 14 points, six rebounds and a steal while providing leadership that resonates with younger teammates and fans
For three decades the United States has remained aloof from the world’s most watched sporting tournament, a stance rooted in cultural resistance rather than simple ignorance.
American Eagle’s new global campaign with Spanish soccer star Lamine Yamal blends denim heritage and football culture, targeting Gen Z across digital platforms.