Big 12 Commissioner Brett Yormark Outlines Ambitious Agenda at Media Days
At a gathering in Frisco, Texas, commissioner Brett Yormark addressed controversies, announced new partnerships, and hinted at a broader future for the Big 12.
Jul 7, 2026
Brand
Monster Energy
Latest Slidescroller coverage mentioning Monster Energy across Nascar, Football, Basketball.
Monster Energy becomes entitlement partner of Big 12 sports
The Big 12 Conference has named Monster Energy as its entitlement sponsor for football and basketball, injecting $20 million each year into the league and expanding the brand’s presence across uniforms, fields, courts and digital platforms.
Jul 7, 2026
Monster Energy signs multi-year entitlement deal with Big 12
The Big 12 has named Monster Energy its entitlement partner for football and basketball, embedding the brand across conference assets and fan experiences.
Jul 7, 2026
Monster Energy becomes entitlement partner of Big 12 sports
The Big 12 announced a multi‑year partnership with Monster Energy, naming the brand as the entitlement partner for its football and basketball competitions and earmarking $20 million in funding.
Jul 7, 2026
Monster Energy signs multiyear entitlement deal with Big 12
The Big 12 announced a multiyear sponsorship with Monster Energy that will fund $20 million each year and add co‑branded patches and logos across its sports venues.
Jul 7, 2026
Big 12 Media Days Open with Colorado’s Deion Sanders and Monster Energy Deal
The annual Big 12 Football Media Days began with eight schools, featuring Colorado Buffaloes head coach Deion Sanders, commissioner Brett Yormark’s state‑of‑the‑conference address, and a new multi‑year partnership with Monster Energy that will brand the conference’s football and basketball seasons.
Jul 7, 2026
Monster Energy Secures Entitlement Deal with Big 12 Conference
The agreement brings financial benefits to member schools, introduces co‑branded logos on fields and courts, and renames the conference’s regular season under the Monster Energy banner.
Jul 7, 2026
Monster Energy Secures Multi‑Year Entitlement Deal with Big 12
The Big 12 has finalized a multiyear agreement with Monster Energy, designating the beverage giant as the entitlement partner for its football and basketball championships and injecting about $20 million per season into member schools.
Jul 7, 2026
Hamlin Claims Pole in Photo‑Finish at Chicagoland Speedway
Denny Hamlin edged Kyle Larson by a split‑second to claim pole position for the NASCAR Cup Series eero 400, marking the first Cup race at Chicagoland Speedway in seven years.
Jul 5, 2026
Andrew Jordan Wins NASCAR Classic Race at Le Mans
Jordan’s PEAK‑sponsored Camry dominated a calmer second race at Le Mans, with Gemmell and Busch rounding out the podium.
Jul 5, 2026
Andrew Jordan Claims HSR NASCAR Classic Victory at Le Mans
Andrew Jordan won Race #2 of the HSR NASCAR Classic weekend at Le Mans, driving a 2013 PEAK Toyota Camry. Ryan Gemmell finished second, Kurt Busch took third after a close battle with JC France, and Nigel Armstrong completed the top five.
Jul 5, 2026
Historic NASCAR Stock Cars Descend on Le Mans in Landmark Le Mans Classic
More than thirty historic NASCAR stock cars are set to take the green flag at the Circuit de la Sarthe as part of the Le Mans Classic, marking the first time the storied American series will compete on the legendary French circuit outside of North America, with notable drivers and live streaming on HSR and IMSA YouTube channels.
Jul 3, 2026
Red Bull’s NASCAR‑Inspired Limited‑Edition Cans Hit Circle K Stores
Red Bull has rolled out a limited‑edition NASCAR‑themed can showcasing Trackhouse Racing drivers Connor Zilisch and Shane van Gisbergen, available only at Circle K locations in 8.4‑ and 12‑ounce formats.
Jun 29, 2026
Big 12 Announces 2026 Media Days in Frisco, Texas
The conference reveals broadcast partners, hosts and the new Monster Energy branding for its annual media event.
Jun 26, 2026
NASCAR Heads to Sonoma for the Toyota/Save Mart 350
NASCAR’s Cup Series will race at Sonoma Raceway on June 28, featuring 36 drivers, a knockout bracket, and a host of sponsors.
Jun 25, 2026
Corey Heim Takes First Cup Victory in a Tumultuous NASCAR Street‑Course Race at Naval Base Coronado
The NASCAR Cup Series delivered a chaotic yet thrilling event at San Diego’s Naval Base Coronado, where Corey Heim captured his maiden win amid multiple cautions and surprise breakthroughs.
Jun 24, 2026
Joe Gibbs Racing’s Pocono Legacy and the Upcoming Great American Getaway 400
A look at Joe Gibbs Racing’s storied history at Pocono Raceway, the milestones achieved by Denny Hamlin, and the competitive outlook for the upcoming Great American Getaway 400, featuring insights on drivers, sponsors, and crew strategies.
Jun 10, 2026
Carson Hocevar’s Breakout Victory Sparks Merchandise Boom
After his first Cup Series victory at Talladega Superspeedway, Carson Hocevar's diecast model and related merchandise surged past historic benchmarks, reflecting a rapid rise in fan support and commercial appeal.
Jun 9, 2026
Joe Gibbs Racing’s Michigan Mastery and Sponsor Spotlight
Joe Gibbs Racing’s nine victories at Michigan International Speedway set the stage for a competitive showdown, highlighted by Denny Hamlin’s defending win and the sponsor-driven efforts of his teammates.
Jun 3, 2026
Joe Gibbs Racing Eyes Strong Showing at Nashville Superspeedway’s Cracker Barrel 400
A look at the drivers, team history and fan activities surrounding the upcoming Cracker Barrel 400 at Nashville Superspeedway.
May 27, 2026
Kurt Busch to Bring 2020 Champion Chevrolet to Le Mans in 2026 HSR NASCAR Classic
A historic convergence of American stock‑car legacy and European endurance racing is set for 2026, headlined by Kurt Busch’s celebrated Chevrolet.
May 20, 2026
Kurt Busch to Make Historic Debut at 2026 Le Mans Classic
NASCAR legend Kurt Busch is set to race at the 2026 Le Mans Classic, piloting a vintage Chevrolet in the HSR NASCAR Classic, a weekend that marks the 50th anniversary of NASCAR’s first attempt at the 24‑hour race.
May 19, 2026
Denny Hamlin on Balancing Driver Duties and 23XI Racing Ownership
Denny Hamlin reflects on the unique pressures of being both a full‑time driver and a co‑owner of 23XI Racing, from technical support agreements to sponsor exclusivity.
May 18, 2026
Legacy Motor Club Eyes Third Charter as Riley Herbst Eyes 2027 Seat
Legacy Motor Club plans a third charter for 2027, targeting Riley Herbst for the seat, while sponsorships and roster moves ripple through 23XI and RFK Racing.
May 16, 2026