Latest Slidescroller coverage mentioning Monster Energy across Nascar, Football, Basketball.
The Big 12 announced a multi‑year partnership with Monster Energy, naming the brand as the entitlement partner for its football and basketball competitions and earmarking $20 million in funding.
The Big 12 announced a multiyear sponsorship with Monster Energy that will fund $20 million each year and add co‑branded patches and logos across its sports venues.
The annual Big 12 Football Media Days began with eight schools, featuring Colorado Buffaloes head coach Deion Sanders, commissioner Brett Yormark’s state‑of‑the‑conference address, and a new multi‑year partnership with Monster Energy that will brand the conference’s football and basketball seasons.
The agreement brings financial benefits to member schools, introduces co‑branded logos on fields and courts, and renames the conference’s regular season under the Monster Energy banner.
The Big 12 has finalized a multiyear agreement with Monster Energy, designating the beverage giant as the entitlement partner for its football and basketball championships and injecting about $20 million per season into member schools.
Denny Hamlin edged Kyle Larson by a split‑second to claim pole position for the NASCAR Cup Series eero 400, marking the first Cup race at Chicagoland Speedway in seven years.
Jordan’s PEAK‑sponsored Camry dominated a calmer second race at Le Mans, with Gemmell and Busch rounding out the podium.
Andrew Jordan won Race #2 of the HSR NASCAR Classic weekend at Le Mans, driving a 2013 PEAK Toyota Camry. Ryan Gemmell finished second, Kurt Busch took third after a close battle with JC France, and Nigel Armstrong completed the top five.
More than thirty historic NASCAR stock cars are set to take the green flag at the Circuit de la Sarthe as part of the Le Mans Classic, marking the first time the storied American series will compete on the legendary French circuit outside of North America, with notable drivers and live streaming on HSR and IMSA YouTube channels.
Red Bull has rolled out a limited‑edition NASCAR‑themed can showcasing Trackhouse Racing drivers Connor Zilisch and Shane van Gisbergen, available only at Circle K locations in 8.4‑ and 12‑ounce formats.
The conference reveals broadcast partners, hosts and the new Monster Energy branding for its annual media event.
NASCAR’s Cup Series will race at Sonoma Raceway on June 28, featuring 36 drivers, a knockout bracket, and a host of sponsors.
The NASCAR Cup Series delivered a chaotic yet thrilling event at San Diego’s Naval Base Coronado, where Corey Heim captured his maiden win amid multiple cautions and surprise breakthroughs.
A look at Joe Gibbs Racing’s storied history at Pocono Raceway, the milestones achieved by Denny Hamlin, and the competitive outlook for the upcoming Great American Getaway 400, featuring insights on drivers, sponsors, and crew strategies.
After his first Cup Series victory at Talladega Superspeedway, Carson Hocevar's diecast model and related merchandise surged past historic benchmarks, reflecting a rapid rise in fan support and commercial appeal.
Joe Gibbs Racing’s nine victories at Michigan International Speedway set the stage for a competitive showdown, highlighted by Denny Hamlin’s defending win and the sponsor-driven efforts of his teammates.
A look at the drivers, team history and fan activities surrounding the upcoming Cracker Barrel 400 at Nashville Superspeedway.
A historic convergence of American stock‑car legacy and European endurance racing is set for 2026, headlined by Kurt Busch’s celebrated Chevrolet.
NASCAR legend Kurt Busch is set to race at the 2026 Le Mans Classic, piloting a vintage Chevrolet in the HSR NASCAR Classic, a weekend that marks the 50th anniversary of NASCAR’s first attempt at the 24‑hour race.
Denny Hamlin reflects on the unique pressures of being both a full‑time driver and a co‑owner of 23XI Racing, from technical support agreements to sponsor exclusivity.
Legacy Motor Club plans a third charter for 2027, targeting Riley Herbst for the seat, while sponsorships and roster moves ripple through 23XI and RFK Racing.
Development driver Corey Heim is set to secure a full‑time Cup Series seat with 23XI Racing in 2027, while veteran Riley Herbst is poised to join Legacy Motor Club, a team seeking fresh funding and a stronger on‑track presence.