Bubba Wallace’s Space Jam debut
Bubba Wallace is set to take the wheel of a Space Jam‑themed Chevrolet for the NASCAR Cup Series event at Chicagoland Speedway on July 5. The paint scheme, unveiled by sponsor Upper Deck, showcases the iconic cartoon rabbits Bugs Bunny and Daffy Duck, marking the film’s anniversary and tying together two cultural powerhouses.
Wallace, the only Black driver competing full‑time in the Cup Series, will also don a helmet and firesuit inspired by the 1996 movie, a visual nod that underscores the partnership’s playful spirit. The driver, who has posted back‑to‑back top‑five finishes in recent weeks, is looking to capture his first victory since the Brickyard 400 last season.
A nostalgic crossover
The collaboration extends beyond the track. Upper Deck will release a limited‑edition diecast of the car, while Lionel will produce collectible memorabilia that celebrates the intersection of sports and entertainment. The initiative reflects NASCAR’s effort to honor the enduring influence of Space Jam on fans across generations.
Wallace’s campaign is backed by his 23XI Racing team, with the car fielded under the banner of the sport’s growing emphasis on diversity and pop‑culture crossover. As the field converges on the 1.5‑mile oval in Illinois, the driver hopes the unique theme will translate into on‑track momentum heading into the upcoming Sonoma weekend.