Latest Slidescroller coverage mentioning Coca-Cola across Nascar, Soccer, Football.
Free public events at Pier 62 will feature U.S., Mexico and Canada matches, youth‑focused play sessions on a barge, local food and entertainment, all requiring advance registration.
A state‑of‑the‑art facility in Atlanta, bankrolled by the U.S. Soccer Federation and a roster of corporate partners, marks a dramatic rise in funding for the national program, even as the men's team grapples with unexpected setbacks against opponents like Panama.
New York City FC unveils a series of immersive fan zones, stadium previews, and community tournaments that tie the club’s summer programming to the upcoming FIFA World Cup.
Atlanta’s soccer fever is measurable — nine straight seasons topping MLS attendance, a new headquarters for U.S. Soccer, and eight World Cup matches at Mercedes‑Benz Stadium. The city’s growing population, Fortune 500 presence and ambitious real‑estate projects amplify the expected $500 million impact, reshaping its real‑estate market and cementing its status as a sports and business nexus.
A line of thunderstorms pushed the Nashville Cup race back an hour, canceling qualifying and setting the stage for a dramatic restart led by Denny Hamlin and Tyler Reddick.
Rain forced a delay to the Nashville Cup Series event, with the starting order now determined by metrics after qualifying was washed out. Key drivers including Denny Hamlin and Tyler Reddick are positioned at the front, while others like Chase Elliott line up further back.
The iconic trophy, a symbol of soccer's highest achievement, was showcased indoors at Boston College after rain forced a move from the original outdoor venue, attracting enthusiasts who traveled long distances to experience its presence.
After a celebrated win at Nashville Superspeedway, Daniel Suarez talks about the importance of momentum, teamwork, and the upcoming road course challenges.
Jacob Gonzalez, the 2023 first‑round pick and 2022 national champion, is set to debut for the Chicago White Sox before their game against the Detroit Tigers, bringing a hot minor‑league bat and a winning pedigree.
Coca‑Cola has released soccer‑ball‑shaped bottles at Walmart stores as part of a multi‑phase campaign tied to the 2026 FIFA World Cup, generating buzz on social media and linking physical collectibles to digital fan experiences.
NASCAR mourns the passing of two‑time Cup Series champion Kyle Busch, who succumbed to complications from a severe sinus infection that progressed into pneumonia and sepsis.
Prime Video announced its largest NASCAR Cup Series audience ever for the Coca-Cola 600 at Charlotte Motor Speedway, with key demographic gains and record-breaking engagement across ancillary shows.
Kyle Busch, a two‑time NASCAR Cup Series champion, died on May 21 at age 41 after a bacterial pneumonia progressed to sepsis. His last race win occurred at Dover on May 15, and his final days were marked by a sudden decline that led to hospitalization and cremation in Mooresville, North Carolina.
Pepsi’s new global marketing push blends celebrity endorsements, custom packaging and a DoorDash partnership to turn snack moments into a shared soccer experience.
NASCAR will exclude Kyle Busch from the official Cup Series standings for the 2026 season, a move that reflects both respect for his achievements and empathy for fans.
A sudden downpour halted the 2026 Coca‑Cola 600 after 373 laps, giving Daniel Suárez the win via a two‑tire gamble, while fans and drivers debated the call and honored the late Kyle Busch.
Tyler Reddick's unprecedented start to the 2026 season, anchored by a lineage of racing enthusiasm and a supportive family, has reshaped expectations in NASCAR.
While race winnings provide a solid foundation, the bulk of modern drivers’ income comes from endorsements, ownership stakes and entrepreneurial ventures.
In the wake of Kyle Busch’s passing, Joe Gibbs shares three poignant stories that capture the driver’s extraordinary skill, relentless determination, and the profound impact he had on the sport and those who knew him.
Daniel Suarez credits Kyle Busch for the guidance that led to his historic Coca-Cola 600 win, a triumph overshadowed by Busch's recent death from sepsis.
A rain‑soaked Coca‑Cola 600 at Charlotte Motor Speedway saw Shane van Gisbergen lead for eleven laps and score stage points, but a late incident dropped him to 11th, just outside the top‑ten.
The Coca-Cola 600, NASCAR’s longest race, honors fallen service members, showcases patriotic paint schemes, and crowns Daniel Suarez’s first Crown Jewel victory.
The 2026 NCAA Division I Baseball Championship field was revealed on ESPN, highlighting Ole Miss’s return to the postseason after a successful stretch and setting the stage for a competitive regional schedule.
Daniel Suarez became the first driver born outside the United States to win the Coca‑Cola 600 at Charlotte Motor Speedway, dedicating the triumph to the late Kyle Busch after a rain‑halted race that saw 32 lead changes.