Brand

Coca-Cola

Latest Slidescroller coverage mentioning Coca-Cola across Nascar, Soccer, Football.

175 articles
Coverage categoriesNascarSoccerFootballBaseball
Related entitiesUnited StatesDaytona International SpeedwaySpainMoroccoQatarPortugalSaudi ArabiaMexicoEnglandUnited States, New JerseyDarlington RacewayNorway

Adidas and Nike Battle for World Cup Dominance in 2026

With the 2026 FIFA World Cup looming, Adidas and Nike are leveraging sponsorships, retail partnerships and immersive fan experiences to outshine each other, while their recent financial performances reveal starkly different trajectories.

Jun 17, 2026

MLS and NWSL Tap World Cup to Power New Marketing Push

Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.

Jun 17, 2026

ShopRite’s “We Kick It Here” Tour Brings Soccer Fun to Northeast Stores

ShopRite is rolling out a new initiative called the We Kick It Here Tour, a series of soccer‑themed events that will pop up in 23 of its stores across the Northeast. The rollout is timed to coincide with a slate of international matches scheduled for East Rutherford and Philadelphia, turning the retailer’s aisles into temporary stadiums. From June 5 through July 19, 2026, the tour will occupy select Thursdays, Fridays, Saturdays and Sundays at each location. Visitors can step into interactive fan zones where they can sample products, grab giveaways, enjoy face‑painting stations and even receive personalized trading cards that celebrate their favorite teams. A host of well‑known consumer brands have signed on as partners, including Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble and Coca‑Cola. Their involvement adds a layer of product exposure that reaches shoppers who are already in a celebratory mood. Francisco Alberto, vice president of sales and marketing at Wakefern Food Corp., the cooperative that operates ShopRite, said the tour is a natural extension of the company’s commitment to community engagement and seasonal relevance. “We’re thrilled to bring the energy of the world’s game directly to our neighborhoods,” he remarked. ShopRite, a registered trademark of Wakefern Food Corp., remains the largest supermarket cooperative in the United States, and this tour underscores its role as a cultural hub as much as a grocery destination.

Jun 16, 2026

Who Will Own the 2026 Pocono 400?

An inside look at the drivers poised to dominate the 2026 Pocono 400, from Hamlin’s recent streak to the rising stars eyeing victory.

Jun 11, 2026

Central Ohio Ready for 2026 World Cup Spectacle

With 104 matches on the schedule, fans in Central Ohio will see the United States face Turkey, Spain take on Cape Verde, and France meet Norway, while Columbus Crew players Max Arfsten and Steven Moreira prepare to represent their nations.

Jun 11, 2026

Infantino’s FIFA Eyes a Bigger World Cup as Revenue Forecasts Soar

FIFA president Gianni Infantino’s push to expand the World Cup to 48 teams reflects a strategic bid to double the revenue of the Paris Olympics, yet critics warn that the federation’s growing power and close ties to autocratic regimes could undermine accountability.

Jun 4, 2026