As the World Cup final draws near, a pop‑up boutique has taken over the West Hollywood EDITION Hotel, turning its lobby into a shrine for collectors who crave more than just a jersey. Avigail and Damian Collins, a married styling duo known for outfitting Rihanna, Kim Kardashian and St. Vincent, have curated a rotating selection of vintage soccer shirts, throwback tees, hats and high‑fashion collaborations that aim to elevate the sport’s aesthetic.
A marriage of sport and style
Damian’s lifelong passion for vintage kits began on shopping trips abroad, where he hunted for pieces that carried stories beyond the pitch. His Holy Grail is a Real Madrid shirt designed by Yohji Yamamoto for Adidas, a testament to the intersection of football heritage and avant‑garde design. Avigail, meanwhile, brings a keen eye for fashion narrative, encouraging fans to view each garment as a chapter in a larger cultural tale.
The shop’s inventory is deliberately eclectic: rare World Cup kits, ‘90s Team USA tees, vintage keychains and even memorabilia tied to personal histories, such as a jersey made by Damian’s father’s company in a small UK town. While some items are sourced on request, the Collinses prefer to let visitors explore the racks, discovering pieces that spark unexpected connections between sport, design and personal memory.
Elevating the jersey
Styling advice from the couple goes beyond pairing a shirt with jeans. They suggest teaming a vintage jersey with pleated trousers, smart pants or polished footwear, and layering feminine accessories to create contrast. This juxtaposition, they argue, transforms a piece of sportswear into a statement of refined taste, inviting fans to reinterpret the uniform as a canvas for personal expression.
The pop‑up is open through the end of July, offering a limited window for enthusiasts to acquire these curated treasures before they disappear into private collections. Beyond the merchandise, the Collinses hope the experience will spark a broader conversation about how major sporting events can influence fashion trends and foster a deeper appreciation for the histories embedded in each garment.