Latest Slidescroller coverage mentioning NASCAR across Nascar.
Prime Video's second season of NASCAR delivered a 6% viewership increase, with the finale in San Diego attracting 2.28 million viewers and a demographic shift toward adults 55 and older.
From June 26‑28, 2026, Sonoma Raceway will host a three‑day NASCAR weekend featuring the Cup Series’ Toyota/Save Mart 350, the O’Reilly Auto Parts Series, and the ARCA Menards Series West, with key broadcast details and championship implications.
Shane van Gisbergen is the betting favorite for the Sonoma race, but Connor Zilisch and a deep field of drivers could still deliver a dramatic upset.
NASCAR and The Rolling Stones announced a partnership on June 24 that will see co‑branded merchandise, special vinyl pressings and a traveling listening space touring Chicago before the July 4‑5 race, promoting the band’s first full album since drummer Charlie Watts’ death.
The collaboration blends the iconic cartoon aesthetic with NASCAR's newest street-circuit event, offering fans exclusive merchandise and a celebration at Navy Pier.
Shane van Gisbergen secured pole position with a 1:15.029 lap, while Brent Crews qualified second. The June 27 event will be broadcast on the CW Network and streamed on FUBO, with audio on NASCAR.com and SiriusXM.
NASCAR drivers Zane Smith and Noah Gragson stopped at the Hard Rock Casino Tejon in Mettler, California, sharing insights on the tightly contested Cup Series and the strategic gambles that define road course racing.
Three drivers who made recent headlines will not compete at Sonoma Raceway, prompting the series to revert to a more conventional lineup of championship contenders.
Guy Fieri, known for his energetic presence on Food Network, has become a co‑owner of Legacy Motor Club, a NASCAR Cup Series team. His involvement promises collaborative content, fan initiatives and merchandise that blend racing, food and lifestyle culture.
23XI Racing will unveil a Space Jam‑themed Cup Series car at Chicagoland Speedway on July 5, celebrating the film’s cultural legacy and featuring a limited‑edition diecast from Lionel.
Celebrity chef Guy Fieri, famed as the Mayor of Flavortown, has aligned with NASCAR's Legacy Motor Club, promising collaborative content, fan engagement and merchandise that blend racing with food culture.
Celebrity chef Guy Fieri has become a co‑owner of Legacy Motor Club, a NASCAR team that is reimagining fan engagement through a unique mix of racing, food and lifestyle content.
Celebrity chef Guy Fieri has been named a strategic owner of Legacy Motor Club, partnering with seven‑time champion Jimmie Johnson to blend culinary content, fan engagement and merchandise with the team’s racing program.
Guy Fieri, known for his vibrant presence on television and in the culinary world, has announced his strategic ownership role with Legacy Motor Club, aiming to blend entertainment and motorsport culture.
Upper Deck is celebrating the 30th anniversary of the 1996 film Space Jam through a collaboration that includes a special NASCAR paint scheme for Bubba Wallace, limited‑edition trading cards, a die‑cast model, and a public event at Chicago’s Navy Pier.
The 2026 season sees Ryan Ellis behind the wheel of the No. 02 Chevrolet Camaro, aiming to improve on his career‑best sixth‑place finish at Daytona as the team partners with new marketing allies.
Kratos Defense & Security Solutions partnered with Champion Tire & Wheel to move racing equipment across the United States using a platooning system that links a human‑driven truck to a self‑driving trailer, demonstrating a practical step toward autonomous freight.
Dodge is poised to re‑enter NASCAR’s premier series in 2027, bringing the total number of manufacturers back to four for the first time since 2012. The move hinges on progress in car and engine development, a new alliance with Kaulig Racing, and NASCAR’s decision to keep the charter pool at 36 teams.
Amazon Prime Video’s Nascar coverage surged in the latest season, driven by strong numbers for the Coca‑Cola 600 and regional gains in key markets.
A recent fan event at K1 Speed in Chula Vista blended go‑kart racing with NASCAR spirit, giving Suarez a platform to connect with supporters and discuss his team’s rising competitiveness.
On June 19, 2026, FOX Sports Radio’s Covino & Rich broadcast live from Naval Base Coronado as part of NASCAR’s San Diego Weekend, spotlighting veterans and active‑duty service members through the Vet The Vote campaign.
A new alliance between NASCAR and The Rolling Stones will bring a rock‑themed experience to Chicago, featuring co‑branded apparel, special‑edition vinyl and a transformed show car that doubles as a listening lounge, all leading up to the Chicagoland race weekend and the release of the band’s new album on July 10.
NASCAR and The Rolling Stones have announced a sweeping collaboration that blends the high‑octane world of stock car racing with the legendary legacy of rock ‘n’ roll. Centered on shared themes of performance, travel and life on the road, the deal brings exclusive merchandise, a limited‑edition vinyl release and a Chicago activation that transforms a NASCAR show car into a Rolling Stones listening lounge. The campaign, timed with the band’s upcoming album Foreign Tongues, highlights the parallel histories of two brands that have spent over a century entertaining audiences on the move.
Hardee's has partnered with NASCAR driver Bubba Wallace to launch a limited‑time meal that blends fast‑food favorites with a motorsport collectible, available through online ordering and the rewards app.