Latest Slidescroller coverage mentioning Adidas across Football, Soccer, Basketball.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.
Adidas has selected Trinity Rodman, a standout winger for the U.S. women's national team and the Washington Spirit, to headline its men's World Cup marketing effort, reflecting a broader shift in how sports brands leverage female athletes' growing cultural and commercial impact.
Argentina will face Algeria on June 16 as the 2026 World Cup kicks off, with the tournament running until July 19 and concluding in New York City.
With the FIFA World Cup 2026 in full swing, fans are eager to showcase their team colors. Proper cleaning preserves the look and feel of jerseys, and fabric scientist Kim Romine shares the best practices.
Home Depot becomes the first home improvement brand to sponsor the FIFA World Cup, launching fan‑focused activations and leveraging the reach of soccer’s biggest tournament.
From licensed Adidas and Nike tees to Owala bottles and a curated Spotify playlist, Urban Outfitters’ new football line blends streetwear with game‑day style.
Jalen Davis, a top-ranked basketball prospect, travels across continents for camps and tournaments, drawing interest from Kentucky, Louisville, Arizona, Duke and UCLA while focusing on culture, style of play and coach relationships.
From a Brooklyn basement to outfitting national teams, Capelli Sport’s rise illustrates how targeted design and direct deals are reshaping sports apparel.
Arizona State's standout sophomore, Landon Hairston, has committed to returning for a junior season in 2027, a move that could reignite the program's quest for a College World Series berth after decades of near misses.
A look at the season’s most talked‑about sneakers, from championship celebrations to groundbreaking collaborations.
Amazon’s new Summer of Soccer hub bundles official World Cup 2026 merchandise, from adidas kits to LEGO collectibles, with fast Prime shipping for fans gearing up for matches at New Jersey’s MetLife Stadium.
Curacao's first World Cup appearance delivered a goal, eye‑catching kits and a packed schedule, while fans scramble for limited merchandise.
The intersection of football and fashion is reshaping how supporters dress, as designers and independent labels reinterpret classic strips for a new, inclusive era.
Patrick Mahomes appears in adidas x Dick’s Sporting Goods campaigns, owns stakes in local soccer teams, and believes the 2026 World Cup offers the United States a chance to showcase its passion for the sport.
From ownership stakes in MLS and NWSL franchises to starring in a high‑profile adidas‑Dick’s campaign, Patrick Mahomes is positioning himself as the unofficial ambassador of the United States’ upcoming 2026 FIFA World Cup, underscoring the nation’s rising soccer enthusiasm.
adidas has announced a new brand partnership with Kelsey Plum, the two‑time WNBA champion and Olympic gold‑medalist who has become one of the most recognizable faces in women’s basketball. The agreement marks the latest addition to adidas’s expanding roster of female athletes, which already features Candace Parker, Aliyah Boston and Satou Sabally.
The partners of football stars are leveraging their massive followings to secure lucrative brand deals, turning personal visibility into multimillion‑dollar enterprises.
Mike Logothetis, a longtime soccer fan from Delaware, has been selected among 3,000 volunteers to carry team banners during the opening match of the FIFA World Cup 2026 in Philadelphia, bringing his extensive soccer background to an international stage.
The U.S. men's national team's bold pink footwear has sparked a trend across the tournament, prompting major brands to release limited‑edition pink models.
The 2026 FIFA World Cup is underway across North America, where pink soccer cleats have become a striking trend, driven by brand strategy and player choice, while raising questions about visibility and brand distinction.
The agency, co‑founded by Ricardo Carlota and Austin Costeira, has turned an East Williamsburg warehouse into a multipurpose studio that will host Futcon, jersey customization workshops and a multiday fan fest during the World Cup.
Olympic champion Kelsey Plum has officially joined adidas Basketball, marking a pivotal shift after her departure from Under Armour. The deal, confirmed on June 11, 2026, places her alongside Anthony Edwards in the brand's "Believe That" campaign and signals a strategic focus on expanding its women's lineup.
Recent moves in college sports highlight gender equity initiatives, realignments among apparel partners, and the financial pressures reshaping fan experiences and operational budgets.
The co‑hosted World Cup has deepened inequality in Mexico, with soaring ticket prices, forced evictions and diverted public funds sparking protests that demand resources for citizens over tourists.