NYC Unveils $50 World Cup Jerseys Ahead of 2026 Tournament
New York City will sell 1,500 limited‑edition World Cup jerseys for $50 each, designed in Brooklyn and produced locally to give fans an affordable way to celebrate the 2026 FIFA World Cup.
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New York City will sell 1,500 limited‑edition World Cup jerseys for $50 each, designed in Brooklyn and produced locally to give fans an affordable way to celebrate the 2026 FIFA World Cup.

Adidas Eurocamp’s 19th edition highlights a new wave of international prospects heading to U.S. colleges, sparking discussion about the camp’s evolving role and potential NCAA partnership.

With the tournament kicking off June 11 across North America, fans are turning to a new wave of soccer‑inspired apparel and gear, and editors are pointing the way.

The partnership with Adidas, announced ahead of the 2026 WNBA season, highlights the brand's expanding commitment to women's basketball and features Plum wearing the Crazy Energy sneaker while she advocates for future generations.
A look at the most striking football kits unveiled for the 2026 FIFA World Cup, from Mexico’s Aztec pattern to Argentina’s daring champion design.

From North America to Europe, collectors seek official soccer scarves ahead of the expanded tournament
With the 2026 FIFA Men’s World Cup set to begin on June 11 and culminate at MetLife Stadium, Amazon’s seasonal hub offers fans a one‑stop shop for official gear, electronics and snacks.

Starting July 2, 2026, the University of Tennessee will transition from Nike to Adidas across all varsity sports, a move championed by Director of Athletics Danny White and seen as a major boost for the school’s brand.

With the 2026 FIFA World Cup on the horizon, soccer jerseys have become more than team colors — they're fashion statements. This guide breaks down fit, sourcing, and styling tips to help fans make intentional choices.

Jorge Lopez, who founded Elite Sports Soccer in San Francisco’s Mission District in the 1990s, reflects on his path from Bogotá to the U.S., the brand deals that shaped his store, and his hopes for the 2026 World Cup.

As the world counts down to the next World Cup, soccer jerseys are shedding their purely athletic identity and becoming coveted fashion pieces. From limited‑edition artisan designs to street‑ready capsule collections, brands are reimagining the iconic shirt for everyday wear.

Brittany Mahomes shared a series of Instagram posts that reveal her children's active summer, from water‑gun battles on the soccer field to T‑ball debuts and a recent dance recital.

The renewed agreement binds adidas to Real Madrid through 2034, celebrating a partnership that has produced iconic kits, eight Champions League titles and a worldwide fan phenomenon known as madridismo.

American Eagle’s new global campaign with Spanish soccer star Lamine Yamal blends denim heritage and football culture, targeting Gen Z across digital platforms.

Rob Warner reflects on a career that turned comic‑book sketches into World Cup kits for Italy, Cameroon and Usain Bolt, while charting his personal design passions

Major sportswear labels are tapping the cultural archive of the FIFA World Cup, releasing limited‑edition sneakers, apparel and collaborations that reference iconic kits, boots and summer tournaments.

As the 2026 World Cup approaches, brands like Nike, Adidas, Lotto and Ksubi are mining football’s cultural archive, linking new products to iconic kits, legendary players and national colors, while the resale market surges.
With the World Cup kicking off on June 11, fans can purchase authentic Mexico and USA jerseys from a handful of official retailers, though prices and stock levels vary widely.

Adidas offers the Jabbar Hi‑Top Basketball Shoes at a fraction of their original price, with an extra 20 % off using code STYLEREFRESH and free shipping for AdiClub members.

A look at the technological breakthroughs that have transformed soccer balls from simple leather spheres to high‑tech, data‑enabled spheres.

With the 2026 FIFA World Cup on the horizon, Christian Pulisic discusses the unique pressures of hosting, his evolving style, and his ambition to lift the U.S. to its first championship.

A weekend of firsts unfolded in Williamsport as nearly one hundred girls from across the United States and three international countries took part in a historic, all‑female‑led baseball event.

The 2026 World Cup, co‑hosted by Mexico, the United States and Canada, has sparked protests over public spending, exclusionary ticket prices and corporate tax breaks that shift costs onto ordinary Mexicans.

Lionel Messi's move to Inter Miami has transformed the league's global standing, blending sporting excellence with innovative business structures, while raising questions about the future of MLS after his retirement.