Latest Slidescroller coverage mentioning Adidas across Soccer, Football, Basketball.
GoldandBlack.com’s coverage highlights the performances of Purdue commitments and targets at the Adidas 3SSB Boys Palmetto Road Championship, with columnist Brian Neubert delivering real‑time analysis on Knucklehead Central.
After winning the Europe and Africa Region Tournament, the South Czech Republic Little League from Brno will compete in the 2026 World Series, facing the Canada‑Asia‑Pacific champion in a tournament that runs from August 19‑30 in Williamsport, Pennsylvania.
A teenage sensation whose contract, endorsements and personal story are reshaping expectations for the next generation of football stars.
An exploration of how football’s universal appeal intertwines with geopolitical ambitions, commercial interests, and cultural narratives.
Sports bars nationwide have seen historic demand during the World Cup, with venues reporting massive crowds, soaring revenues, and new patterns of fan engagement.
The 2026 World Cup showcases AI and VAR to boost real‑time analysis, but the spectacle masks a fragmented labor chain that stretches from Miami to the Philippines.
Ahead of the World Cup final, the Collinses open a curated pop‑up showcasing rare jerseys, designer collaborations and styling insights that redefine sportswear
LeBron James signed a seven‑year, $87 million deal with Nike in 2003, later securing a lifetime partnership that became the largest single‑athlete agreement in the company’s history, a move that propelled both his athletic and commercial legacy.
After a modest stint as a backup at Ohio State, Kienholz’s NIL valuation has soared to $2 million, landing him a lucrative partnership with Adidas as he prepares for his first start at Louisville.
The global tournament has turned local pubs into bustling community hubs, delivering historic financial gains and fostering unprecedented fan interaction across the country.
The upcoming championship match between Lionel Messi and Lamine Yamal is more than a clash of titans; it is a cultural milestone that reflects soccer’s expanding footprint across the United States, where household names from Europe are reshaping the sports landscape.
Tennessee’s football program introduces orange Adidas accessories, backed by financial support, with the first game set for September 5 against Furman.
Ole Miss is courting three top 2027 recruits — Zion Green, Ahmed Nur and Declan Griffiths — who cite trust, system fit and developmental opportunities as key factors in their decision-making.
Olive Busby, a 13‑year‑old center back from Las Vegas, has been selected to carry the flag at the upcoming World Cup final between Spain and Argentina, a testament to her rapid rise and leadership on the field.
The 2026 FIFA World Cup added $40.9 billion to global GDP, but the financial gains are fleeting, raising questions about the sustainability of its economic promise.
Argentina fell to Spain in the World Cup final, with Ferran Torres scoring the winner in extra time. Lionel Messi hinted at retirement while confirming his club plans through 2028.
Tennessee Volunteers will attend SEC Media Days in Tampa, where coach Josh Heupel and standout athletes DeSean Bishop, Arion Carter and Jeremiah Telander will discuss the upcoming season and their roles.
Adidas leverages the WNBA All-Star weekend with a Ryoko Rain collaboration, exclusive player gear and a celebratory dinner to boost visibility for women’s basketball.
At the ACC Kickoff in Charlotte, North Carolina, players from across the conference shared their championship hopes, pregame rituals, and dream endorsement deals, painting a vivid picture of the upcoming season.
Mark Pope’s staff is evaluating high school prospects during the last evaluation period, offering RJ Evans, son of former NBA player Reggie Evans, who is ranked third by ESPN.
Manchester United opened its summer schedule with a dominant 5‑0 win over Rosenborg in Trondheim, debuting an all‑blue away kit inspired by the club’s 1968 European Cup final design. Young stars shone, and the team now looks ahead to a friendly against Atlético Madrid in Stockholm.
A five-star tailback’s choice could set new financial benchmarks as Tennessee and Ohio State battle for his commitment.
Footballco's recent acquisition of Starting Eleven adds production expertise and expands its footprint in the United States, positioning the company to deliver more long‑form soccer content and commercial campaigns.
Nike’s vice president Camilo Andrade acknowledges that the brand’s performance in the recent World Cup final missed expectations, citing underestimated U.S. jersey demand and design flaws, while eyeing a leadership role in the upcoming 2027 Women’s World Cup.