Vintage Soccer Jerseys Meet High Fashion in West Hollywood Pop‑Up
Ahead of the World Cup final, the Collinses open a curated pop‑up showcasing rare jerseys, designer collaborations and styling insights that redefine sportswear
Jul 26, 2026
Brand
Adidas
Latest Slidescroller coverage mentioning Adidas across Football, Soccer, Basketball.
LeBron James’ Lifetime Deal with Nike: A Legacy of Billion‑Dollar Influence
LeBron James signed a seven‑year, $87 million deal with Nike in 2003, later securing a lifetime partnership that became the largest single‑athlete agreement in the company’s history, a move that propelled both his athletic and commercial legacy.
Jul 26, 2026
Lincoln Kienholz Secures Six‑Figure Adidas NIL Deal with Louisville
After a modest stint as a backup at Ohio State, Kienholz’s NIL valuation has soared to $2 million, landing him a lucrative partnership with Adidas as he prepares for his first start at Louisville.
Jul 26, 2026
World Cup Drives Unprecedented Surge in U.S. Sports Bar Revenues
The global tournament has turned local pubs into bustling community hubs, delivering historic financial gains and fostering unprecedented fan interaction across the country.
Jul 25, 2026
Global Icons Converge for World Cup Final, Redefining Soccer’s Reach in America
The upcoming championship match between Lionel Messi and Lamine Yamal is more than a clash of titans; it is a cultural milestone that reflects soccer’s expanding footprint across the United States, where household names from Europe are reshaping the sports landscape.
Jul 25, 2026
Orange Revolution: Tennessee Football Unveils New Adidas Gear for 2026
Tennessee’s football program introduces orange Adidas accessories, backed by financial support, with the first game set for September 5 against Furman.
Jul 25, 2026
Ole Miss Courts Top 2027 Talent as Green, Nur, and Griffiths Eye Visits
Ole Miss is courting three top 2027 recruits — Zion Green, Ahmed Nur and Declan Griffiths — who cite trust, system fit and developmental opportunities as key factors in their decision-making.
Jul 25, 2026
Thirteen‑Year‑Old Las Vegas Prodigy Olive Busby Chosen as Flag Bearer for World Cup Final
Olive Busby, a 13‑year‑old center back from Las Vegas, has been selected to carry the flag at the upcoming World Cup final between Spain and Argentina, a testament to her rapid rise and leadership on the field.
Jul 25, 2026
World Cup 2026’s Economic Echoes Extend Beyond the Pitch
The 2026 FIFA World Cup added $40.9 billion to global GDP, but the financial gains are fleeting, raising questions about the sustainability of its economic promise.
Jul 25, 2026
Messi’s Final Chapter: Argentina’s World Cup Heartbreak and a New Era
Argentina fell to Spain in the World Cup final, with Ferran Torres scoring the winner in extra time. Lionel Messi hinted at retirement while confirming his club plans through 2028.
Jul 25, 2026
Vols Gear Up for SEC Media Days in Tampa
Tennessee Volunteers will attend SEC Media Days in Tampa, where coach Josh Heupel and standout athletes DeSean Bishop, Arion Carter and Jeremiah Telander will discuss the upcoming season and their roles.
Jul 25, 2026
Adidas Teams with Ryoko Rain to Elevate Women’s Basketball During WNBA All-Star Weekend
Adidas leverages the WNBA All-Star weekend with a Ryoko Rain collaboration, exclusive player gear and a celebratory dinner to boost visibility for women’s basketball.
Jul 25, 2026
ACC Kickoff Highlights Player Ambitions and Dreams
At the ACC Kickoff in Charlotte, North Carolina, players from across the conference shared their championship hopes, pregame rituals, and dream endorsement deals, painting a vivid picture of the upcoming season.
Jul 25, 2026
Kentucky Extends Offers to Top 2029 Prospect RJ Evans
Mark Pope’s staff is evaluating high school prospects during the last evaluation period, offering RJ Evans, son of former NBA player Reggie Evans, who is ranked third by ESPN.
Jul 24, 2026
Manchester United’s Summer Win and the New Blue Kit
Manchester United opened its summer schedule with a dominant 5‑0 win over Rosenborg in Trondheim, debuting an all‑blue away kit inspired by the club’s 1968 European Cup final design. Young stars shone, and the team now looks ahead to a friendly against Atlético Madrid in Stockholm.
Jul 24, 2026
Top Tailback David Gabriel Georges Weighs Tennessee Over Ohio State in Million-Dollar Decision
A five-star tailback’s choice could set new financial benchmarks as Tennessee and Ohio State battle for his commitment.
Jul 24, 2026
Footballco Expands Production Capabilities with Starting Eleven Acquisition
Footballco's recent acquisition of Starting Eleven adds production expertise and expands its footprint in the United States, positioning the company to deliver more long‑form soccer content and commercial campaigns.
Jul 24, 2026
Nike’s World Cup Strategy Falls Short, VP Camilo Andrade Admits
Nike’s vice president Camilo Andrade acknowledges that the brand’s performance in the recent World Cup final missed expectations, citing underestimated U.S. jersey demand and design flaws, while eyeing a leadership role in the upcoming 2027 Women’s World Cup.
Jul 23, 2026
FBI Probe Into Argentine Football Association’s Financial Dealings Expands in Miami
The FBI is examining a $290 million sponsorship trail linked to the Argentine Football Association, with a Miami grand jury scheduled to hear testimony on July 30.
Jul 23, 2026
Morley Stanwood Mohawks Aim for Conference Crown with Senior Leadership
The Mohawks' senior class is driving a transformation toward a fearsome defense and a championship mindset, highlighted by new Adidas gear and a demanding schedule.
Jul 23, 2026
Top 2027 Basketball Prospect Jordan Page Considers Kentucky Visit Amid Growing Recruitment Frenzy
Jordan Page, a 6‑foot‑6 wing currently at IMG Academy, has received a scholarship offer from Kentucky and is narrowing his college options based on winning potential and production.
Jul 23, 2026
Counterfeit World Cup Merchandise Seizures Reveal $32 Million Black Market
More than 445,000 counterfeit World Cup items were confiscated worldwide, exposing a lucrative illicit trade that funds organized crime and undermines legitimate manufacturers.
Jul 23, 2026
Timothée Chalamet’s World Cup Ball Delivery Sparks Adidas Replica Release
Adidas has unveiled a replica of the official 2026 World Cup final match ball, inspired by the FIFA trophy and delivered by actor Timothée Chalamet moments before kickoff. The ball, also sold through Amazon and fashion retailer SSENSE, features black and gold graphics, FIFA Quality Pro certification, and is paired with exclusive apparel and sneakers.
Jul 23, 2026
Pat Kelsey’s July Scouting Blitz Targets Top Prospects
During July, Louisville basketball coach Pat Kelsey and his assistants attended five high‑profile evaluation events, focusing on prospects such as Reese Alston and a host of emerging 2028 talents.
Jul 13, 2026