
Nike’s Expanding Influence in College Football
Nike announced new name, image and likeness agreements with several University of Georgia football standouts, marking a strategic push across college football programs and high school prospects.
Latest Slidescroller coverage mentioning Nike across Football, Basketball, Soccer.

Nike announced new name, image and likeness agreements with several University of Georgia football standouts, marking a strategic push across college football programs and high school prospects.
Six University of Georgia football players have agreed to name, image and likeness deals with Nike, joining a broader wave of collegiate athletes securing brand partnerships across the United States.
Six University of Georgia football players have signed name, image and likeness agreements with Nike, expanding the brand's reach across college sports and high school prospects.

Nike's Blue Ribbon Elite Program selects eleven LSU football players, including rising stars like Harlem Berry and DJ Pickett, granting them a platform for products and content as they prepare for upcoming seasons.

Nike’s new Blue Ribbon Elite program brings a wave of name, image and likeness agreements to college stars, highlighting a strategic shift that could redefine how brands engage with the next generation of sports talent.

The agreement, announced by Nike executive Ann Miller, reflects the brand's expanding commitment to nurturing elite talent through name, image and likeness opportunities.
Nike announced a sweeping set of name, image and likeness agreements with 19 emerging football talents, spanning high school seniors, juniors and incoming college freshmen.

Ali Curtis of Major League Soccer and Kenneth Wood, father of MLB star James Wood, discuss the financial hurdles facing young athletes and the initiatives aimed at leveling the playing field.

Seven Alabama football players have joined Nike's NIL roster, joining veteran Ryan Coleman‑Williams as the brand deepens its ties to the SEC powerhouse ahead of the 2026 kickoff.

Seven Alabama football players have joined Nike's name, image and likeness program, positioning the team second nationally and setting the stage for a high‑impact 2026 season.

USC and Nike announced a decade‑long partnership renewal that includes fresh apparel, equipment upgrades, retail pop‑ups and a new Blue Ribbon Elite Class NIL initiative, while four‑star receiver Quentin Hale joins the Nike Football 2026 class.

Vanderbilt’s rising star joins a select group of collegiate athletes securing major brand partnerships, underscoring Nike’s expanded focus on talent across the football landscape.

Jermaine Cobbins, a 16‑year‑old defensive back from Springfield, Tennessee, has signed an endorsement deal with Nike, joining a select group of high school athletes securing NIL agreements.

Travis Kelce steps back onto the practice field in Florida after marrying Taylor Swift, blending his Nike gear, wedding band, and low‑profile personal life with preparations for the upcoming Chiefs training camp.

The upcoming 2026 Ballin in Boutwell event will bring together Alabama, Auburn and Samford basketball programs for a five‑game tournament at Birmingham’s historic Boutwell Auditorium, highlighting new matchups, a youth basketball component and partnerships with Nike and Hibbett.

High‑school standout Jaxon Dollar announced a name, image and likeness agreement with Nike, highlighting the expanding reach of sports marketing among elite prospects.

Clemson announced five players selected for Nike’s Blue Ribbon Elite program, highlighting the addition of top recruit Jamarrin Simmons and the broader collaboration with partner universities.

Clemson University announced that five football players have been selected for Nike's Blue Ribbon Elite program, a partnership celebrating 25 years of collaboration and aimed at inspiring students and communities.

Nike has added eight college football players to its roster, while also inking high school standouts like Elijah Haven, signaling a broader strategy to support athletes through name, image and likeness deals.

Nike announced a roster of eight collegiate standouts who will receive tailored NIL agreements, featuring signature merchandise and media exposure, as the brand bets on the future of football talent.

Jordan Walker’s six‑homer rally in the MLB Home Run Derby has put a spotlight on the growing presence of Black athletes in the sport, a trend he hopes to accelerate.

Nike introduces a subdued Anthracite/Football Blue colorway for the Air Force 1 '07, spotlighting premium materials and timeless design.

An exploration of how football’s universal appeal intertwines with geopolitical ambitions, commercial interests, and cultural narratives.

Inter's latest away kit draws on baseball aesthetics, debuting as part of an Express Collection presented in a New York photo session.