Latest Slidescroller coverage mentioning Adidas across Soccer, Football, Basketball.
Facing a $1 billion athletic contract and $353 million in donations, Penn State is weighing jersey patch deals, following Ohio State's $17 million JPMorganChase agreement, while Athletic Director Pat Kraft stresses the need to honor tradition.
Zinedine Zidane has been appointed as the new manager of the French men's national team, inheriting a storied legacy and a clear mandate to blend tradition with a more dynamic approach.
Coach Joe Kirt’s fifth season brings a strong record and NCAA Tournament berths, while a new apparel agreement with Adidas and a contract extension through 2030 signal a bright future for Tennessee women's soccer.
Coach Joe Kirt's contract extension through 2030 coincides with the Lady Vols' first season under an official partnership with Adidas, a collaboration that highlights the program's rising profile.
The move follows similar deals at Ohio State and other conference members, reflecting a broader shift toward monetizing jersey real estate in college sports.
The 2026 Little League Baseball World Series will unfold in Williamsport, Pennsylvania, from August 19 through 30, featuring opening ceremonies, MLB team visits, award recognitions and a lineup of musical performances.
A federal investigation into the Argentine Football Association’s U.S. financial activities has revealed transfers exceeding $300 million, involving a network of banks, a corporate shell company and potential political implications.
The University of Tennessee’s athletic programs have rolled out a new uniform set under a renewed Adidas deal, featuring design nods to the 1990s and subtle modern touches.
Ahmed Nur, a highly ranked 2027 basketball prospect, is set to arrive in Syracuse this August, joining a slate of elite recruits for official visits that highlight the university's aggressive recruiting strategy.
A rare piece of football history is set to cross the auction block this summer, as Heritage Auctions prepares to sell the Adidas Azteca ball that Diego Maradona wielded during the 1986 World Cup quarterfinal against England.
A teenage sensation recounts the modest origins of his full name, the sacrifices of his immigrant parents, and the mentors who shaped his rise.
The Nike‑sponsored Peach Jam tournament on the EYBL circuit opened Tuesday, gathering some of the nation's most coveted high school basketball prospects, among them a group of Syracuse University recruits.
A limited‑time celebration of the world’s biggest tournament sees Alias unveil daily rewards, including limited‑edition sneakers, signed jerseys and trading cards, while the World Cup semifinals approach.
The 2026 Little League Baseball World Series will feature meet‑and‑greets, giveaways and app‑based promotions, supported by sponsors such as T‑Mobile, adidas and DICK’S Sporting Goods.
From the stadium terraces of the UK to the runways of Paris, the beautiful game is influencing style in ways that go far beyond the jersey.
From the terraces of the United Kingdom to the pitches of Spain, the World Cup has sparked a fashion wave that blends vintage sportswear, streetwear and high‑end design, with brands like Loewe and Louis Vuitton leading the charge.
Top recruit David Gabriel Georges is set to announce his college commitment on July 22, pitting Ohio State's tradition against Tennessee's lucrative NIL offer
Apple TV brings Major League Soccer back with curated music selections, city‑specific Map guides and a Brooklyn event that blends sport, style and sound.
Apple TV will host Major League Soccer’s exclusive content, featuring player‑curated playlists, matchday guides, and a two‑day adidas celebration in Brooklyn, while offering free trials for new subscribers.
A new digital archive, &Friends, debuted on June 10, showcasing the diverse soccer clubs of New York City and seeking support from municipal leaders.
Andre Drummond has signed with the New York Knicks while expanding his role as investor and creative director of Stria, a shoe brand, and building a real‑estate and charitable portfolio.
The University of Tennessee has transitioned its football program from Nike to adidas, introducing fresh apparel, uniform tweaks and new NIL opportunities for players, as highlighted by head coach Josh Heupel.
With a surge of pink footwear and limited visual cues, commentators are turning to hairstyles, video games and other tricks to keep track of dozens of athletes.
A look at the surge of fuchsia boots at the 2026 World Cup, the personalization work of Ryan Park in Edinburgh, and the broader implications for athlete autonomy.